When founder Axel met ceramic artist Roos van de Velde in 2009, he did not know that this meeting would forever change the future of his company. After launching her collection of dishes, restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin-starred chefs who supply them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes.