Made by Choice

Made by Choice

Made by Choice was founded by three longtime friends Lasse Laine, Sebastian Jansson, Niclas Ahlström and their united interest in design and beautiful craftsmanship. The team is driven by our mission to create timeless, contemporary and sustainable everyday objects that can be handed down across generations.

We work with only the best designers from across the globe using the finest materials to create a new Nordic design language. We are proud to maintain centuries of woodworking traditions in Finland. Everything we do is “Made in Finland” at our own production facility by some of the best craftsmen in the world.

S odhodláním vyrábět trvanlivé, odvážné a inovativní designy kombinují současné metody zpracování dřeva a moderní technologie.


We are proud to serve our loyal and discerning customers from all over the world spreading “Nordic Happiness” through our values and approach to everyday life.



At our factory we ensure best practices are maintained for both product quality and sustainability on all fronts. We are proud to maintain centuries of woodworking traditions in Southwestern Finland. These time-honoured techniques are still used in our production to this day. Made by Choice strives to produce products that last a lifetime and can be passed on to future generations. The lifespan of a Made by Choice product is longer than it takes for an equal amount of wood to grow in a forest. Every piece goes through a stringent product performance testing process. The wood we use in our products is FCS/PEFC certified and we source only the finest quality materials. We are committed to transparent production.